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ABOUT THE PROJECT
This packaging redesign study project was designed to reposition the São Braz Granola range on the market. Our focus was on creating a modern and attractive visual identity that not only reflects the quality of the product, but also stands out on the shelves.
The new packaging was designed to convey values such as health, freshness and authenticity, meeting the expectations of today's consumers.
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CHALLENGES
The first step was analyzing the existing packaging and identifying its main limitations: the design felt outdated, didn’t highlight the product’s health benefits clearly, and lacked strong shelf impact. From there, I worked on redefining the visual language to reflect values such as health, freshness, and authenticity. One of the biggest challenges was finding the balance between a contemporary, eye-catching design and the brand’s established identity. It was important that the redesign felt new and engaging, but still recognizable to loyal customers.
Through exploration of colors, typography, and layout, I developed a design system that not only communicates quality but also strengthens the product’s presence on supermarket shelves. The result is packaging that feels aligned with consumer expectations while standing out visually in a competitive category.
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