( 00-01 )
ABOUT THE PROJECT
This branding project was developed for Primeiro Piso, a studio that goes beyond architecture to position itself as a true hub of solutions. The brand’s mission is to support clients in bringing their construction goals to life, combining strategy, functionality, and innovation.
My design process began with in-depth research into architectural history, especially ancient structures, which served as inspiration for the development of a unique brand pattern. This exploration allowed me to create a visual identity that connects tradition with modernity, reinforcing the studio’s positioning as both visionary and grounded.
Another fundamental pillar of Primeiro Piso is transparency. Each stage of the process is conducted clearly, ensuring trust and security for customers, as well as results aligned with defined goals.
In this way, Primeiro Piso consolidates itself as a point of convergence between architecture, design, and responsibility, offering complete solutions that transform ideas into meaningful, lasting, and sustainable spaces.
( 00-02 )
CHALLENGES
The greatest challenge was translating the essence of Primeiro Piso in a way that felt sustainable, strategic, transparent, and empathetic. To achieve this, I focused on building a visual system that balanced solidity with openness—using clean forms, a thoughtful color palette, and visual textures that reflect both credibility and innovation. The result was a brand identity that not only communicates the studio’s values but also provides a strong and flexible foundation for its role as a hub of architectural and design solutions.
( 00-03 )
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