( 00-01 )
ABOUT THE PROJECT
A consultancy born with the purpose of protecting the creative and strategic value of businesses, offering complete and reliable solutions for the registration of trademarks, patents and other intangible assets.
With a specialized strategic vision, Calazans offers complete solutions for registering trademarks, patents and intangible assets. With a solid and committed approach, the company helps entrepreneurs to guarantee their rights, promoting legal certainty and autonomy over what they have worked so hard to build.
( 00-02 )
CHALLENGES
The problem wasn’t aesthetics, it was understanding. The old site looked clean but lacked structure. Users didn’t know what it offered, why it mattered, or what to do next.
We had to rethink the content hierarchy, find a voice that felt human, and rebuild the UX to guide users toward action. The hardest part was balancing technical depth with simplicity — explaining the product without overloading the page. Every decision came down to: will this help someone understand and trust Formory faster?
( 00-03 )
DISCOVER MORE
